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The evolution of conventional marketing to create awareness of products and services began in the era of the printing press and then moved to black and white television which ruled for the last 60+ years. Some forms of conventional marketing, including popular media such as television, newspapers, mailers, brochures, billboards, and radio, used to be the main focus for engaging persons.
Since the dot-com era of the year 2000, traditional marketing has largely died out with the advent of digital marketing. Technological innovations such as high-speed internet access on smartphones have further advanced digital marketing. The two main pillars of marketing, conventional and digital are byproducts of the evolution of technology, as a traditional rule in the past and digital rule in the current.
Search engine indexing is a technical process performed by SEO experts to get a website ranked high on major search engines like Google, Bing, and Yahoo. This is important for getting your content discovered by new potential customers.
If we want to be at the top position in search engines immediately, we can use a paid form of digital marketing which is often called search engine marketing. In search engine marketing we work on different platforms like we can use Google AdWords, Bing, Yahoo Ads, Facebook Ads, and LinkedIn Ads.
Social media is the latest form of digital marketing, we can reach a large audience at once through social media including Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Google Plus, Reddit, Instagram, and more. This can be one of the most cost-friendly and effective methods of marketing.
Creating more content helps you rank higher in search engines. Thus, extra efforts are made to create all kinds of content and publish it on various article submission sites for content syndication.
This is also a tactic that SEO people follow to build brand awareness and trust, by sending emails to a potential or existing customer or integrating inbound links.
Display advertising is also part of Google AdWords and involves placing display ads across the Internet.
While television advertising is the most expensive form of marketing, getting instant notice in front of many viewers at once can have massive results in ad conversion. Even they are not always the most effective. As for print media, it can be effective depending on your target market. Generally, an older market responds better to print ads, but there are exceptions.
• There are more than 1 billion websites on the Internet and rapid growth with the evolution of new more responsive websites has increased this number exponentially.
• More than 2 million Android and iOS apps capture the interest of users with new features and functions daily.
This type of marketing takes the form of paper advertisements and often uses newspapers. Although print marketing is the oldest form of advertising, today it has been overtaken by the digital form of internet marketing.
This includes advertising through television and radio. With technological advancements in the form of the Internet, radio has become obsolete but is still useful for advertising. Effectiveness can depend on what age group you are targeting with your marketing.
In this form of marketing, printed materials are in the form of brochures and sent directly to homes. Postcards and letters were used for sales promotional activities.
Among these traditional methods of advertising, broadcast marketing is still in use as medium-sized
Transform your brand with the power of influencers, moving beyond conventional marketing
This combination of the large influx of websites and mobile apps opens up vast advertising opportunities for companies and corporate sectors.
There are billions of users on Facebook and millions of users on other social media platforms like Twitter and Instagram.
Targeting such great online customers is almost quick, easy.
Digital marketing is the new standard of online advertising as it gives them a competitive advantage by building and developing brand image, awareness, and loyalty.
Google Analytics, Google Webmaster Tools, and Google AdWords are some of the digital marketing platforms for organic and paid advertising.
Search engine marketing and search engine optimization help track and manage customers, and promote customer engagement effectively and efficiently.
Facebook ads are the easiest way to get a business online promotion to target a large audience with different demographics.
We are a social marketing company. We have over 10 years of experience with digital marketing, seo and digital media.
